First Guaranty Mortgage Brochure
Once the new brand was established it was time to update FGMC's other printed materials.
The focus for the new corporate materials shifted from the process of loan approval to the positive end result. We used the conceptual image of a wide-open sky and a white picket fence since the associations created by these two symbols would be immediately recognizable. Blue is also used very predominately in FGMC's color scheme, so the design kept within their established standards.
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