Web Design

An Incremental Approach

We follow a phased approach when designing and implementing websites. This maximizes the opportunities for your input and minimizes the opportunities for miscommunication. Our design team creates different visual approaches while considering: visual cues and clarity, your unique selling propositions, accessibility, current trends, and market-appropriate imagery.

Focused Web Design

One of the greatest failings we see in much website design is the attempt to do too much. The overcrowded features of the website impede its effective use by users. It becomes a visual kaleidoscope of competing offers, all yelling for attention but repelling, not inviting, its audience.

Why is Our Design Approach Better?

Our approach is more nuanced and subtle. Navigation through the site should move from the broad information to more specific content. This approach mimics how people use search engines, and not only provides cross-selling opportunities, but improves site usability.

Information Architecture

• Site Map—Before building the wireframes and assessing the client-provided content, our information architect will compose a site map for your new site based upon the existing site. This site map acts as an outline for our editors to see problems in the navigation paths and make recommendations for combining and simplifying the user experience.
• Site Wireframes—In larger websites, it is necessary to construct a website wireframe. The wireframe acts as an outline of the required elements for our designers to design the website.